Business Communications Essay Example for Free

Business Communications Essay* Interim deadlines may be set by individual tutors * You must choose at least one of the two presentations referred to below in Tasks 2 and 6. It is expected that the presentations will take place the calendar week beginning 21st January.A summary of the Assessment and mark CriteriaIn order to fall back this unit, the evidence that the learner presents for assessment needs to demonstrate that they do-nothing meet all the schooling outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit. Summary of the Edexcel Assessment and Grading CriteriaTo achieve a pass grade the evidence must figure that the learner is able to To achieve a merit the evidence must show that, in addition to the pass criteria, the learner is able to To achieve a short letter grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to P1 Explain different types of stage business information their sources and purpose. M1 Analyse the content of P1 D1 Evaluate the appropriateness of business information used to beget strategic decisions. P2 Present complex internal business information using three different methods M2 Expand on P5 and offer an analysis of the legal and honest issues D2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an musical arrangement, using examples to illustrate your points.Unit 4 Business Communications learning outcomes-1. Understand different types of business information2. Be able to present business information effectively3. Understand the issues and constraints in relation to the use of business information in organisations4. Know how to communicate business information using appropriate methods.AssignmentTask 1 Scenario You have applied for a agate line in marketing communications working for Next plc (or other organisation of your choice). Prepare a paper entitled, An explanation, analysis and evaluation of different types of information sources and purpose. (P1, M1, D1). recreate note that if you are aiming for a pass, you only need to write an explanation. If you are aiming for the merit you need to offer a detailed analysis and for a distinction you will need to demonstrate that you have evaluated your analysis e.g. look at the advantages and disadvantages of using various types of information sources. Task 2ScenarioYou have been successful in your interview and you have been offered the job of assistant marketing communications advisor. Working with another member of the team, your first job is to prepare and deliver a 10 minute presentation on the subject of marketing research. This is to take place the week beginning the 21st January. Continuing to work with your partner, prepare a muniment report for your supervisor, Jayne Koweleski, explaining the importance of competitor analysis, and design a press release for th e general public, informing them of the benefits of on-line shopping with Next. (P2)Task 3In a memorandum report to your supervisor write up an evaluation examining advantages and disadvantages of various types of business communications, in helping an organisation to improve its performance and be successful. phthisis a variety of examples to support your evaluation (D2).Task 4Working with someone else in your marketing communications team, produce two different examples of corporate communications. One must be an advertisement for the press and the other a story board for a TV advertisement. This could be for NEXT plc or an organisation of your choice (P3).Task 5Prepare an evaluation of two different types of external business communication. One could be a TV advert and another could be a press release. Examine the communication methods and assess their strengths and weaknesses. In the conclusion of your evaluation suggest ways in which the different forms of communication could be improved (P4).Task 6Working with another member of the team, prepare and deliver a 10 minute presentation, the week beginning 21st January, entitled, apprehensiveness the legal, honest and operational aspects of using business information. In your presentation include reference to the Data Protection mask 1998, Freedom of Information Act 2000, The Computer Misuse Act 1990, backing up stored information, security of information, health and safety and organisational policies. (P5, P6).Task 7Write an essay entitled, An analysis of legal and ethical issues facing modern business. (M2)Task 8Prepare a training seance for your colleagues on how to effectively communicate business information. Include in the session understanding the audience (e.g. gender, expected attentiveness), the use of body language, verbal communication, listening, formal and informal communications (e.g. Meetings) written communication (memorandum), visual (e.g. the use of flow charts, graphs and pictures) e lectronic communications (e.g. e-mail) (P7).